Client: ACRE

Case study, 2003

1st Draft

 

Head: Business Backup: What's Your Time Worth?

 

Don McGowan couldn't believe it as he watched his computer's operating system crash earlier this year. The president of McGowan Insurance Services Limited, a small employer benefits consulting firm in Oakville Ontario, had simply downloaded a security patch off the Internet. But an incompatibility resulted in a decimated C-drive.

 

It could have been worse.

 

Normally a crashed system meant spending hours trying to retrieve the lost data -- or calling in an expensive IT professional to extract the information off tape -- but with a stroke of pure luck, McGowan was able to sidestep all of that.

 

Just that month he'd signed up with Bell's Business Backup service and with a couple of clicks of his mouse, had his critical data back where it belonged.

 

"It worked out great. I was very impressed," he says.

 

Subhead: What is Business Backup?

 

Business Backup service makes backing up easier, quicker and more reliable by using your business's high speed Internet connection to send selected computer files or folders to Bell's secure off-site data centre.

 

You decide when the backup occurs and how often. McGowan says he backs up automatically every night -- and performs manual backups each time he finishes a session on his accounting software.

 

Like most small business owners, McGowan knew backing up critical data was important, but often forgot to do it. It was cumbersome; swapping tapes every night.

 

"To be perfectly honest, I wasn't religious about it," he admits. So when a Bell representative contacted him, explaining the benefits of the system -- it's automatic, reliable, regular and allows for fast and easy file recovery -- McGowan was sold.

 

McGowan confesses it was the credibility of the Bell name that was the true clincher, however.

 

"There's a lot of comfort that comes with that name," he says.

 

Subhead: Professional and Personal

 

After the crash, McGowan upgraded his service from 100 MB of storage to 4 GBs, so he could store his family's growing digital photo collection. He worried about corrupted data and even a fire breaking out in his home. By storing the photos offsite, he now rests easy knowing they're safe.

 

In fact, the most compelling reason to use the Business Backup service rests on his photogenic four-year-old son's shoulders.

 

"If you work from home, you're probably not the only person using that computer. The whole world is just a keystroke away," he says. And that world includes computer viruses that little fingers could inadvertently let in.

 

"I don't know what new products Bell's got in the works, but if they're as good as this, I'll certainly be actively considering those products," he says.

 

-30-

 

Pullout:

Don McGowan, president

McGowan Insurance Services Limited

15 years in business

$325, 000 gross

One laptop, two desktops, networked